During the Milano Fashion Week in January 2020, after a deep strategic study of the circumstances, our agency created the “Il Resto” concept which aimed to be provoke while not being vulgar. It was an actual challenge as the well-known Brand deals with underwear and the risk of being too explicit is always around the corner. We kept the concept for the communication on Social Media during the COVID-19, in order to push the customers to switch to online shopping.
Intimissimi
Milano, IT / JAN-MAR 2020
