Start in the Gut
London, UK / MAR 2021
For Ms. Reka and Start in the Gut, the ZED®Branding team was committed to building a strong Brand Identity whose logo could embody and reflect: impact, value, authenticity, inclusion, meaning, style and feminine target. Symmetry during the design process has been assured through the exclusive use of perfect circles. The concept consists in the fusion of letter “G” with a stylized icon of the digestive tract. Brand Identity and color schemes have been conceived in order to embody and transmit the following values: health, modernity, neutrality, feminine target.