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THE POWER & VALUE OF

BRANDING & ADVERTISING

8 REASONS
WHY BRANDING
IS ESSENTIAL

"If you think good design is expensive,
you should look at the cost of bad design."
Dr. Ralph Speth - Ex CEO of Jaguar Land Rover

1. BRAND EQUITY & ADDED VALUE

Among the assets of the annual balance sheet of your company you’ll have a new item, and your products will be definitely worth more.

2. DISTINCTION FROM COMPETITORS

There's absolutely no space for misunderstandings and confusion. You’ll be unique, one in a million.
Or just: the one.

3. RELIABILITY & MARKET SHARE

The Customer’s logic is “I don’t believe if I don’t see what I want”. With a proper presence in the market you increase the trust in you.

4. CUSTOMER’S LOYALTY

Even between people, loyalty needs years to be build and seconds to be destroyed. The Brand will make it easier in the first case and harder in the second one.

5. GENUINE INFLUENCE

At ZED® Branding influence and persuasion don't correspond to newsletters and invasive spam-like advertising. It means being remembered and desired.

6. AUTHENTIC EXPERIENCE

In the XXIst century, the Product itself is the thing you buy, but what you actually desire is the experience you gain. This is the priority, the reason to come back.

7. BEAUTY & IMPACT

Beauty is a subjective concept: what is beautiful for you, probably won’t be for another. But flowers remain flowers even in whole hectares of lawn.

8. LONGEVITY & CRISES

Companies are founded to last for decades and centuries, by adapting and reacting to external difficulties and influence. A good Brand Management is the only asset to make companies stronger over the time, even in the middle of financial crisis.

8 REASONS
WHY BRANDING
IS ESSENTIAL

"If you think good design is expensive,
you should look at the cost of bad design."
Dr. Ralph Speth - Ex CEO Jaguar Land Rover

1. BRAND EQUITY & ADDED VALUE

Among the assets of the annual balance sheet of your company you’ll have a new item, and your products will be definitely worth more.

2. DISTINCTION FROM COMPETITORS

There's absolutely no space for misunderstandings and confusion. You’ll be unique, one in a million.
Or just: the one.

3. RELIABILITY & MARKET SHARE

The Customer’s logic is “I don’t believe if I don’t see what I want”. With a proper presence in the market you increase the trust in you.

4. CUSTOMER’S LOYALTY

Even between people, loyalty needs years to be build and seconds to be destroyed. The Brand will make it easier in the first case and harder in the second one.

5. GENUINE INFLUENCE

At ZED® Branding influence and persuasion don't correspond to newsletters and invasive spam-like advertising. It means being remembered and desired.

6. AUTHENTIC EXPERIENCE

In the XXIst century, the Product itself is the thing you buy, but what you actually desire is the experience you gain. This is the priority, the reason to come back.

7. BEAUTY & IMPACT

Beauty is a subjective concept: what is beautiful for you, probably won’t be for another. But flowers remain flowers even in whole hectares of lawn.

8. LONGEVITY & CRISES

Companies are founded to last for decades and centuries, by adapting and reacting to external difficulties and influence. A good Brand Management is the only asset to make companies stronger over the time, even in the middle of financial crisis.

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Strong
Global
Strategy

Brand & Advertising Consultancy

THE POWER OF BRANDING

THE POWER OF BRANDING

Home

THE PROCESS:

a competitive advantage.

1. RESEARCH CONDUCTION

Internal research: history, vision, plans, objectives, values, needs. External research: market analysis, competitors, socio-political influence.

2. SRATEGY DEFINITION

Mission, 4Ps (product, price, place, promotion), Brand attributes, consensus building, Communication & Brand Strategy.

3. IDENTITY CONSTRUCTION

Leading idea, identity brainstorming, Brand Architecture, Corporate Identity, visual strategy.

4. CREATIVITY, BRAND AWARENESS & CONTACT POINTS

Corporate identity, product line, packaging, events, social media, eCommerce.

5. BRAND MANAGEMENT
& FOLLOW-UP

Data analysis, product & campaign launch, feedbacks, strategy evolution, measurement of results, loyalty.

THE PROCESS:

a competitive advantage.

1. RESEARCH CONDUCTION

Internal research: history, vision, plans, objectives, values, needs. External research: market analysis, competitors, socio-political influence.

2. SRATEGY DEFINITION

Mission, 4Ps (product, price, place, promotion), Brand attributes, consensus building, Communication & Brand Strategy.

3. IDENTITY CONSTRUCTION

Leading idea, identity brainstorming, Brand Architecture, Corporate Identity, visual strategy.

4. CREATIVITY, BRAND AWARENESS
& CONTACT POINTS

Corporate identity, product line, packaging, events, social media, eCommerce.

5. BRAND MANAGEMENT & FOLLOW-UP

Data analysis, product & campaign launch, feedbacks, strategy evolution, measurement of results, loyalty.

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Strategic
Creativity.

Advertising Photography

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Wine/Branding

Branding & Marketing specialists supporting wine makers.

Discover ZED Wines
Home

Wine/Branding

Branding & Marketing specialists supporting wine makers.

Discover ZED Wines
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We've been working for more than 42 Brands

Zűrich • New York • Paris • Milan

Discover our projects
Home
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We've been working for more than 42 Brands

Zűrich • New York
Paris • Milan

Discover our projects
Home
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Creative soul
Business approach

1. FIRST CONTACT

Fill in the form and let us know a bit of your company and your needs, ask for an appointment.

2. BRIEFING

Bring your projects or plans with you, we’ll bring our Creativity and Experience. We’ll discuss them while having a coffee (even in videoconference). A quotation will then follow the meeting.

3. DESIGN & CHANGES

We’ll provide at least a draft within 7/10 working days. Creativity, Strategy and Experience are are by default embodied in the way we work. In the 80% of cases the main draft is the first choice, as we really give our best since day one. We’re open to details and changes, even the radical ones. If radical changes are requested several times, we’re not the right ones for you. :)

4. FINAL PROJECT

The final project is usually showed to the Marketing & Communication Department of the company and discussed in a purposely scheduled meeting. If this is not possible due to long distances, a dossier will be delivered free of charge and a videoconference will follow.

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A door to
the World

Fairs & Exhibitions
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A door to
the World

Fairs & Exhibitions
English